The Shark Tank Effect: An eCreamery Ice Cream & Gelato Update Since the Show

We have been overwhelmed by the fantastic response to being on Shark Tank.

Thank you to each and every new customer that has supported eCreamery!

 

Here is a brief Q & A regarding what eCreamery Ice Cream & Gelato has seen since airing in September 2012.

Shipping days looked much differently after Shark Tank.

Shipping days looked differently after Shark Tank.

1. How has business been going? 

Until Shark Tank, we had done $2 million in sales over 5 years.  Thanks to the exposure from Shark Tank, this year from September through December 2012 we will do over $500K in three months.

 

2. What has changed since Shark Tank?

We have bought 3 new freezers, hired 6 new employees and are looking at production facilities so we can keep up.

 

3. What does the future hold for for eCreamery? 

Next year we are forecasting nearly $2 million in sales. So, the future MUST hold a production facility for us. We have added three new freezers and 6 new employees since the show aired but we don’t have another inch for more freezer space or for customers while we ship in the parlor. By 2015, we will be close to a 5 million dollar business.

The stack of orders we had in the first 8 hours of airing!

The stack of orders we had in the first 8 hours of airing!

4. Tell me about your Shark Tank experience. What has it meant to you? 

Being on Shark Tank let us hit fast forward with our small business. We knew we had the right people and products but we needed the promotion to let people know ice cream gifts exist. We thought that would come with partnering with the expertise of a Shark. However, even though we did go home in lots of  tears that we did not make a deal, things are turning out very well for us. We learned that “a win” may be disguised as a loss.

The experience of Shark Tank also gave us a huge boost of optimism.  After you are working so hard on something around the clock for 5 years, sometimes doubt can creep in. Is this all really worth it? Being on Shark Tank connected us with entrepreneurs from around the world that really reinvigorated us. We had calls and emails of support from literally all of the world.

We both even cried a few times going through all the emails of support we got. Even connecting with the other entrepreneurs going on ST  was so valuable to us . They inspired us. Yeah, some of them may seem crazy, and America might call them nuts, But they are DOING SOMETHING.  They aren’t sitting on their couch waiting for something to happen. They are putting themselves in a Tank of Sharks to build their dream.  That inspired us more than I can really say.

 

5. What has your customer response been like? Do your clients love it?

Freezers filled with ice cream creations from across the United States.  We worked nearly through many nights fulfilling all of the delicious deliveries.

Freezers filled with ice cream creations from across the United States. We worked nearly through many nights fulfilling all of the delicious deliveries.

The clients have absolutely loved it. And as we said on the show, “Who doesn’t love ice cream??” We are working with new clients from all industries and backgrounds. Right now we are working on flavors for Bio tech, financial services, hollywood studios, marketing firms, a scuba company, a nuclear power provider and a Canadian trampoline company. Like we said,  ”Who doesn’t like ice cream?”

 

6. Has Shark Tank affected you personally? Have your lives changed? Families?  

We work a lot more! But our families are very excited for us.

 

7. What did you learn from coming on Shark Tank that has helped your business?

Success doesn’t always arrive in the “packaging” you expect it to!  You have to take what you are dealt and make the absolute best of it!

 

Want to hear more? See these articles on the Post Shark Tank Success of eCreamery.com:

Omaha World Herald: Surviving the Tank

Silicon Prairie News: Traffic and Sales soar, investors call on eCreamery post-Shark Tank

Comments

2 Responses to “The Shark Tank Effect: An eCreamery Ice Cream & Gelato Update Since the Show”
  1. Deanna says:

    Just wanted to let you know I saw ecreamery on Shark Tank tonight and immediately looked you up the internet (website and Facebook). I love the idea of your company! I did look into ordering but being out of state, shipping (as you know) is $25 making the gift a bit out of my gift giving price range. I understand shipping icecream cheapy would be difficult but I think it would boost your out of state sales immensely. I hope your business thrives..good luck! :)

  2. Jeanette says:

    I am so happy for you guys… and so excited that it is going so well. I know it is a lot of hard work, just organize around the production… like get a night crew! But I’ve been there too with our business and you do what you have to to get the job out and then organize around it so you do get sleep and family time and time to work on expansion and not just cope! :)

    Obviously Shark Tank was a perfect form of promotion for you. Know that it does take more than web to really promote and expand. Have you set up any kind of a referal awards program yet?

    I know you guys are hard workers and smart. But I was wondering, have you checked with your vendors, especially for shipping and shipping materials for a bigger discount due to volume? You may have to just ask. Same with food suppliers. If you haven’t and that tip saves you a bundle, I’d love a free sample ;) But best of luck and keep updating your site with news. How exciting.

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