The Shark Tank Effect: An eCreamery Ice Cream & Gelato Update Since the Show
We have been overwhelmed by the fantastic response to being on Shark Tank.
Thank you to each and every new customer that has supported eCreamery!
Here is a brief Q & A regarding what eCreamery Ice Cream & Gelato has seen since airing in September 2012.
1. How has business been going?
Until Shark Tank, we had done $2 million in sales over 5 years. Thanks to the exposure from Shark Tank, this year from September through December 2012 we will do over $500K in three months.
2. What has changed since Shark Tank?
We have bought 3 new freezers, hired 6 new employees and are looking at production facilities so we can keep up.
3. What does the future hold for for eCreamery?
Next year we are forecasting nearly $2 million in sales. So, the future MUST hold a production facility for us. We have added three new freezers and 6 new employees since the show aired but we don’t have another inch for more freezer space or for customers while we ship in the parlor. By 2015, we will be close to a 5 million dollar business.
4. Tell me about your Shark Tank experience. What has it meant to you?
Being on Shark Tank let us hit fast forward with our small business. We knew we had the right people and products but we needed the promotion to let people know ice cream gifts exist. We thought that would come with partnering with the expertise of a Shark. However, even though we did go home in lots of tears that we did not make a deal, things are turning out very well for us. We learned that “a win” may be disguised as a loss.
The experience of Shark Tank also gave us a huge boost of optimism. After you are working so hard on something around the clock for 5 years, sometimes doubt can creep in. Is this all really worth it? Being on Shark Tank connected us with entrepreneurs from around the world that really reinvigorated us. We had calls and emails of support from literally all of the world.
We both even cried a few times going through all the emails of support we got. Even connecting with the other entrepreneurs going on ST was so valuable to us . They inspired us. Yeah, some of them may seem crazy, and America might call them nuts, But they are DOING SOMETHING. They aren’t sitting on their couch waiting for something to happen. They are putting themselves in a Tank of Sharks to build their dream. That inspired us more than I can really say.
5. What has your customer response been like? Do your clients love it?
The clients have absolutely loved it. And as we said on the show, “Who doesn’t love ice cream??” We are working with new clients from all industries and backgrounds. Right now we are working on flavors for Bio tech, financial services, hollywood studios, marketing firms, a scuba company, a nuclear power provider and a Canadian trampoline company. Like we said, ”Who doesn’t like ice cream?”
6. Has Shark Tank affected you personally? Have your lives changed? Families?
We work a lot more! But our families are very excited for us.
7. What did you learn from coming on Shark Tank that has helped your business?
Success doesn’t always arrive in the “packaging” you expect it to! You have to take what you are dealt and make the absolute best of it!
Want to hear more? See these articles on the Post Shark Tank Success of eCreamery.com:
Omaha World Herald: Surviving the Tank
Silicon Prairie News: Traffic and Sales soar, investors call on eCreamery post-Shark Tank